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  • Google’s Mobile Friendly Standards

  • If your site is not mobile friendly according to standards set up by google it can impact your businesses ability to be found on mobile devices such as smart phones and tablets. The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.

    Google has fully rolled out the second version of the mobile-friendly update. Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithm in May 2015, and clearly, that has finished rolling out today.

    This technically is supposed to “increase the effect of the [mobile-friendly] ranking signal.” As we reported in March, Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”

    As a reminder, the Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

    You may have seen ranking and traffic changes from Google’s mobile search results to your site this week due to this update.

    If you are not mobile-friendly, or if you want to ensure that you are, check our mobile friendly tool on this site and check Google’s mobile guidelines. It is never too late to benefit from this mobile-friendly algorithm; it is real-time based on how fast Google crawls your pages.